Last Updated: July 13, 2026
Zupan’s Markets respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Policy describes how we collect, use, store, and share your personal data when: (1) you access and use our website at www.zupans.com or other applications owned and operated by us, including our Zupan’s Loyalty program (“Sites”); (2) you purchase our products or services; (3) you visit one of our store locations; (4) you communicate with us in any manner; and (5) when we interact with service providers and other third parties.
1. Types of Personal Information We Collect
We collect your data when you interact with our Sites, purchase our products, visit our Stores, communicate with us, and when we engage with third parties. We limit the collection of personal data to only what is adequate, relevant, and reasonably necessary to serve the purposes identified in this Privacy Policy.
Data Provided Directly By You
We collect the following categories of personal information from you:
- Unique personal identifiers including your legal name, preferred alias, online account names, government ID (where required), and signature
- Contact information such as your email address, postal address, and phone number
- Account credentials such as your username, password, and authentication information
- Financial and payment information such as credit and debit card numbers and bank account information
- Demographic information such as your age, gender, and zip code
- Profile information such as your interests, rewards program details, preferences, shopping history, and favorites
- Communications you send to us, including feedback and questions
- Audio and video footage from when you visit our stores (CCTV recordings)
Data Collected Automatically
When you visit our Sites, we may automatically collect information about your device hardware and software, including your IP address, browser type, domain name, access times, general geolocation, referring website address, and other technical data. We also automatically track certain information based on your behavior on the Website to better serve you.
Data Collected From Third Parties
We may collect data about you from third parties for fraud protection, credit checks, address verification, account authentication, and other related business and commercial purposes. We may also link information collected from various sources with other information we already know about you.
2. How Your Information is Collected
You can browse the Website without providing personal information. We will collect personal information if you choose to: log in to your Zupan’s Loyalty account; enroll to become a Zupan’s Loyalty member; sign up to receive emails about promotions; make a purchase; apply for a job; or email, call, or otherwise communicate with us. We may also collect personal information through third-party technology to better understand your online behavior and to present relevant content and advertisements.
3. Use of Personal Information
We may use the information we’ve collected from and about you for the following purposes:
- Take and handle orders, deliver products and services, process payments, and communicate with you about orders, products, services, coupons, and promotional offers
- Provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our website
- Recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience
- Display interest-based advertising for features, products, and services
- Research and analysis to ensure we carry the products you want
- Provide, maintain, and facilitate the Zupan’s Loyalty Program
- Customer service and responding to your requests
- Security and fraud detection
- To comply with the law, enforce our policies, or respond to legal requests such as subpoenas
4. Sharing Your Personal Information
We do not sell personally identifiable customer information. We may share information in the following circumstances:
- Within Zupan’s Markets and with our affiliates for decision making, reporting, analysis, and other business purposes
- With service providers who support our operations (e.g., website hosting, email delivery, order fulfillment, payment processing, analytics), who are authorized to use your information only for the purposes we hired them for
- With governmental authorities or as required by law, to respond to legal process, or to enforce or protect the legal rights, property, or operations of Zupan’s Markets
- In connection with a business transaction such as a merger, acquisition, or sale of assets
- With your consent or at your direction
5. Cookies and Other Technologies
Our Website may use cookies, beacons, pixel tags, scripts, and other similar technologies. We use these technologies to support site functionality, perform analytics, advertise our products, and to understand how users interact with our Website.
Types of Cookies We Use
- Necessary Cookies – Required for you to browse the Site and use its features
- Preferences Cookies – Remember your choices and preferences on the Site
- Statistics Cookies – Collect information about how you use the Site (aggregated and non-identifying)
- Marketing Cookies – Track your online activity to help deliver relevant advertisements and measure campaign effectiveness
If you do not wish to see ads from Zupan’s Markets, you can opt out via Google’s Ads Settings at google.com/ads/preferences, or via the Network Advertising Initiative opt-out page at optout.networkadvertising.org.
6. Do Not Track / Global Privacy Control
If you enable a browser-based opt-out preference signal that complies with Oregon law, such as the Global Privacy Control (GPC), upon receipt or detection, Zupan’s Markets will treat the signal as a valid request to opt out of the sharing of personal data linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each one.
7. Security
We implement and maintain reasonable security practices and procedures appropriate to the nature of the information we maintain, including appropriate technical, administrative, and physical procedures to prevent loss, misuse, or alteration of your information. We also comply with payment card industry data security standards for the processing of credit and debit card transactions. It is your responsibility to select a strong password, not reuse or share your password, and alert us if you have any concerns about unauthorized use of your account.
8. Data Retention
We keep your data for as long as necessary in accordance with the purposes for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your data, we will do so in a way that is commercially reasonable taking into account the sensitivity of the data.
9. Personal Information Related to Children
Zupan’s Markets is committed to protecting minors’ privacy on the Internet. Our sites are not intended for children under the age of 18. We do not intend to, or knowingly, collect personal information online from children under the age of 18, and we encourage parents or guardians to participate in and monitor their children’s online activity. If your child has provided personal information, please contact us so we can delete it.
10. Oregon Privacy Rights (OCPA)
Oregon consumer privacy law provides Oregon residents with certain rights, including:
- Right to Access and Data Portability – You have the right to request details about our processing of your personal data and to obtain your personal data in a portable format
- Right to Delete – You have the right to request that we delete the personal data we have collected about you
- Right to Correct – You have the right to request that we correct inaccuracies in your personal data
- Right to Opt-Out – You have the right to opt out of personal data processing for: (1) targeted advertising; (2) sales; or (3) profiling in furtherance of decisions that produce legal or similarly significant effects
To exercise any of the aforementioned rights, please contact us at [email protected] or by calling us at (503) 444-6069. To appeal a decision regarding a consumer rights request, please contact us at the address below. We will not discriminate against you for exercising your privacy rights under applicable law.
11. Communication Preferences and Opt-Out
You may opt out of receiving promotional or marketing communications from us at any time:
- Email – Click the “unsubscribe” link at the bottom of any promotional email. You may still receive non-promotional emails about your account or our ongoing business relations
- Direct Mail – Send an email to [email protected] with “DO NOT MAIL” in the subject line along with your name, address, and zip code
- Mobile Push Notifications – Deactivate these in your mobile device notification settings. For text messaging, please see our Mobile Terms of Use
12. Zupan’s Rewards Program
For privacy information related to your Zupan’s Rewards membership, please see the Zupan’s Loyalty Program Terms and Conditions at www.zupans.com/loyalty-terms.
13. Accessibility
Consumers with disabilities may access this Privacy Policy and other notices in an alternative format by contacting us at [email protected].
14. Changes to This Policy
Zupan’s Markets reserves the right to revise and modify this Policy from time to time without notice. We will always state within the Policy the date that it was last updated. Your continued use of our Sites after we post changes to this Policy constitutes your acceptance of those changes.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
Zupan’s Markets
5711 S Hood Avenue, Suite 200, Portland, Oregon 97239
Email: [email protected]
Phone: (503) 444-6069